With over 1.2 Billion users worldwide, Facebook is unarguably the largest social media platform that exists. With it bring such a humongous stage to make an organization/company/brand represent itself, the question is how to make effective use of it? Well, below are some of the crisp keys to success in Facebook marketing (starting from scratch).
1) Create a Facebook page
It's actually quite an easy task to create a Page on Facebook. So how does this point even make sense? Well, it's important to create a Page and provide every small piece of information about your brand (except the stuff which is meant to be kept a secret of course). Be it your brand's location, contact no., everything needs to be mentioned in detail because that's where your client will get the information from.
2) Create engaging content
People are extensively impatient on social media. They just don't wait, UNTIL, the content we provide them is engaging. Therefore keep your content crisp, accurate, and creative.
Once you've started, just never let the flow stop. Once you cut it, the audience withers away sooner than the blink of an eye. It's primarily important to keep your dedicated followers always updated with the stuff your brand is doing.
4) Checkout 'groups'
Search some groups on Facebook which engage in similar content to yours. There you'll find a whole community of people who are interested in exactly what you're doing. Join those groups and share content there as well. This will immensely help.
5) Learn from the analytics
Always keep a keen eye on the analysis of your page and the posts you share. It gives you a plethora of information about the people watching your content. You'll get to know which demography checks your page out the most, what percentage of people actually follow your content on a regular basis and whatnot. Therefore, analytics is a very important factor that should never be ignored.
Now, it's on you to start applying these inputs to your promotion and marketing game. The results WILL be evident over a period of time. Another really important mantra that has to be mentioned is: Always Believe in Organic Growth, It'll work wonders :).
SEO Content expert