On-page SEO and off-page SEO are the two types of search engine optimization strategies you can use. Both are critical to an SEO campaign's success, but both have completely different purposes.
On-page SEO is concerned with a website's pages, both in terms of content and the site's backend structure. The aim of on-page optimization is to optimize individual web pages in search engine results, resulting in eligible organic and targeted traffic to your website. On-page SEO allows you to monitor the factors that affect your rankings.
The following is a list of the most important on-page SEO elements:
URL Structure:
If at all necessary, use keywords in your URLs. However, you should not change any of your existing URLs just to include keywords. Users would appreciate it if you mark the files and folders in a way that makes sense to them.
Don't use the same keyword in your URL twice. Keywords are useful, but too many of them will detract from the user experience.
Title Tag
The title tag, which is an HTML tag found in the head section of each webpage, serves as an initial cue or reference for the topical subject matter of the page it is on. Since the title tag has no effect on organic rankings on its own, it is often ignored. However, title tags that are incomplete, duplicated, or poorly written may all have a negative effect on your SEO performance, so make sure you're optimizing for it.
Meta Descriptions
Meta definitions have been a significant optimization point since the beginning of SEO. Meta descriptions, or meta tags that describe what a website is about, are often displayed in the SERPs under the page title. Although Google claims that meta descriptions have little bearing on rankings, anecdotal evidence suggests that indirect benefits of better descriptions do.
Headlines
Do you want your website's content to rank well in search engines? Then begin writing catchy headlines. It may seem simple to come up with a title for a blog post, but a good headline may mean the difference between a click and an impression, which is why it's critical to do so strategically.
To stand out in the SERPs, your headlines must pique users' attention, entice them to click through and read the rest of the content.
Image optimization
Adding photos to your web pages is a great way to make them more attractive. However, not all photos are created equal, and some can even cause your website to slow down. By properly optimizing photos, you can make the most of a valuable SEO asset.
Image optimization has a number of benefits, including:
Increased ranking opportunities (show up on Google Image Search).
A more pleasant user experience.
Page load times are faster.
Images should not be a last-minute consideration.
Be sure to use descriptive titles and alt text with photos that help your content.
User Engagement
Improving the on-page SEO elements of your website is just half the fight. The other half is ensuring that users do not bounce, but rather continue to access your content, engage with it, and return for more. Retaining active users is a difficult task in and of itself, but it is possible.
Focus on issues such as site speed, user interface, and content optimization, among others, to improve user engagement.
Conclusion
If you want to improve your website's chances of appearing in search results, on-page SEO is critical. Regularly optimizing for on-site variables will help you boost your rankings, traffic, and conversions.
Writer
Arush Tandon
SEO Content Expert