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On-Page SEO Checklist

Content Optimization

Content optimization is the process of making sure content is written in a way that it can reach the largest possible target followership. The process of optimizing content should include making sure associated keywords are present, adding meta and title markers, and applicable links. Here are some points for optimizing the content in order to make your content powerful which will help you in SEO ranking.


1. Content is the King:

No matter how expert you're in SEO. However, you cannot rank your website, if your content does not have value.

2. Write unique and fresh content:

  • You mustn't copy any other’s formerly published content, else, you’ll be penalized by Google.

  • Try to write as fresh as you can from the bottom of your heart.

  • Once you write must check the Plagiarism of your content.

  • Your content must be at least 85 unique.

3. Word Count:

  • Write further than a minimum of 400 words if you wish to rank on Google SERPs.

  • It has been seen that word counts of 1000 – 1500 words rank veritably frequently.

4. Language Ease:

  • Try to write as easy as possible you feel.

  • Simple English ranks better than complicated English.

  • Try to avoid Passive voice – always use active voice.

  • Write small sentences maximum of 15 – 20 words.

5. Content Decorations:

  • Divide your entire content into several paragraphs.

  • Try to keep it only over to 70- 80 words in each paragraph.

  • Always use “Bullet Points” to mention the way of your content. It gives a lot of value to your content for SEO. Lot means a lot.

  • The first Paragraph must start with a Headline that will get the label “H1”.

6. Correct Language:

  • Always use correct grammar.

  • Avoid spelling errors in words.

  • No inessential punctuation marks.

  • No color fonts and inordinate capitalization.


7. Keyword Density Ratio:

  • You have to use a minimum of 1 to a maximum of2.5 of the Keyword rate.E.g. If your content is about 500 words.

  • also, you have to mention your primary keyword a minimum of 5 times and an outside of 13 times you should use it in your content.

8. Keyword Placements:

  • Heading 1 of your content must contain a primary keyword.

  • The first line of the first paragraph must contain your primary keyword.

  • Keyword density according to word count.

  • Use further and further stemming words (LSI) of your primary keyword rather than a reiteration of the same word repeatedly again.E.g., “Dog Training” = puppy dog training, train your canine, canine training companion, etc.

9. Keyword Proximity:

  • The gap between your keywords is known as keyword proximity.

  • “Dos Training” is your primary keyword but there are no gaps in between. But if you're writing “dogs are our familiars their training is necessary” there's a gap between your keyword.

  • You should try to avoid further gaps in your keywords frequently.

Other On-Page SEO Checklists

Crawlable Website

Crawlable” means the links to and within your website can be discovered and followed by search engine spiders. Spiders or bots are programs that search engines dispatch out to find and re-visit content (web pages, images, videotape, pdf files, etc.).


Site Architecture

“Flat” site architecture is better for SEO because it helps to minimize the number of clicks from the home page to important content. A flat architecture means that users (and search engine crawlers) can reach any page on your site in 3 clicks or lower (the three-click rule).

Quality outbound links

Outbound links are links that point from your website to another. They're frequently used within the content to add further context and to link a reader to another source that will add fresh and important information to the content at hand.

Website Speed

Page speed measures the volume of time it takes for content on a particular webpage to load. It's easy to get this term confused with other words related to site optimization like “point speed,” which refers to the average lading time of further than one sample runner on a given point.

Mobile Friendly

Mobile friendliness is the measure of how well a website is designed and optimized to load on a mobile device similar to a smartphone or tablet.

Use of HTTPS

For SEO, HTTP to HTTPS upgrades can help websites not just appear more licit, and put shoppers at ease, they can also help search machine dawdlers determine the quality of a site by motioning an intent to give callers a safer experience.

User-friendly URLs

URLs that are simple, easy to read, and include keywords that describe the content on a web page are SEO-friendly.

Well Targeted Content

Targeted content is content that's created for niche followership to drive a specific response from that group. It reflects an understanding of where people are in their client trip and gives what they need at each step.


Keyword Optimization

Keyword optimization (also known as keyword exploration) is the act of researching, assaying, and opting for the stylish keywords to target to drive good business from hunt machines to your website.

Image Optimization

Image optimization is the process of creating and delivering high-quality images in the ideal format, size, and resolution to increase stoner engagement. It also involves directly labeling images so search machine dawdlers can read them and understand the runner environment.

Readability and UX

This is a measure of how easy to read and follow is the written content. Copywriters, content pens, and contrivers are responsible for assuring good readability for the written content. For illustration, veritably complex and long rulings are hard to follow and to understand.

Click through Rate

Clickthrough rate (CTR) can be used to gauge how well your keywords and advertisements, and free rosters, are performing. CTR is the number of clicks that your announcement receives divided by the number of times your announcement is shown clicks ÷ prints = CTR. For illustration, if you had 5 clicks and 100 prints, also your CTR would be 5.

Seo Title

This is the HTML title label, which we also call the runner title or SEO title. When you look commodity up in a search engine, you get a list of results that appear as particles. frequently, the SEO title is part of the grain together with at least a URL and a meta description.


A slug is the part of a URL that identifies a particular runner on a website in an easy-to-read form. In other words, it's the part of the URL that explains the runner's content.

Meta Description

A meta description is an HTML element that provides a brief summary of a web page. A page's meta description label is displayed as part of the hunt grain in a hunt machine results runner (SERP) and is meant to give the stoner an idea of the content that exists within the runner and how it relates to their hunt query.


Internal Link

An internal link is a link from one runner to another runner on the same sphere.


A subheading is a text placed under a caption, frequently with a lower fountain, which expands on what the caption says.

Use Synonyms and LSI Keywords

LSI (idle Semantic Indexing) keywords are words that are related to the main keyword and are seen as semantically relevant. However,' also LSI keywords would affect a plutocrat “credit score If your runner's primary keyword is' credit cards.”

Broken link

Broken links can destroy your conversion rates. They laterally harm SEO by affecting brio rate, time on point, and how you pass link juice. Broken links may also directly harm SEO rankings by transferring signals that your website is old and outdated.

Schema Markup

Schema markup, also known as structured data, is the language of hunt machines, using a unique semantic vocabulary. Its law used to more easily give information to hunt machines in order to understand your content.

H1 and H2 headings

H1 = Main keywords and subject matter, what the overall post is about. H2 = Sections to break up content, using analogous keywords to the H1 label.


A sitemap lists a website's most important runners, therefore, making sure hunt machines can find and crawl them. Sitemaps also help in understanding your website structure, making it easier to navigate your website.

A robots.txt

A robots.txt file tells the search engine crawler which URLs the crawler can enter on your site. This is used substantially to avoid overfilling your point with requests; it isn't a medium for keeping a web runner out of Google. To keep a web runner out of Google, block indexing with no indicator or word- cover the runner.


Image alt tag

An alt tag, also known as" alt attribute " and" alt description," is an HTML trait applied to image markers to give a textbook volition for search engines. Applying images to alt tags similar as product prints can appreciatively impact an eCommerce store's search engine rankings.

404 error page

A 404 error, page Not set up, is an HTTP standard response law indicating that the webpage that's trying to be penetrated has been moved or deleted and a deflect to the new URL has not been enforced.

Canonical tag

A canonical tag (aka" rel canonical") is a way of telling search engines that a specific URL represents the master dupe of a runner. Using the canonical tag prevents problems caused by identical or" indistinguishable" content appearing on multiple URLs.


A favicon is a visual representation of your website and business, so the audience will identify with your brand grounded on the favicon you use. SEO is each about imprinting and selling and the more visible your website is, the further users are likely to click on your website and flashback who you are.

Video Content

Video content SEO is about optimizing your videotape in such a way that it's listed so that they rank hunt machine results for the keywords that you want. It involves creating video metadata that is applicable to people who are searching for and creating video content that will induce business.

Social sharing buttons

Social share buttons give guests the capability to display their e-commerce purchases on Facebook, Twitter, Pinterest, or other platforms. The maturity of online shoppers also uses at least one form of social media, so these buttons produce free creation for an online store.


Call to Action Button

The CTA (call-to-action) is a clear stimulant for the followership to take action. One of the stylish and most common exemplifications is the “click Now” button we frequently see shrewdly placed on so numerous spots. Some CTAs are more effective than others, as seen in the picture below.

Voice Search

Voice search is a technology that allows the stoner to use a voice command to perform a search on the Internet, a website or an operation.

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